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Simply Potatoes from Northern Star Potatoes

MICHAEL FOODS, INC. PUTS THE SIMPLY POTATOES® BRAND ON ITS FOODSERVICE POTATOES
Simply smarter. Simply better.

MINNEAPOLIS, MN – 25 March 2011 -- Leading foodservice manufacturer Michael Foods has announced that its category leading brand of refrigerated potatoes, Northern Star Potatoes®, will transition to the Simply Potatoes® brand, effective immediately. The Simply Potatoes® name, owned by the company, is currently licensed for use on consumer products.

Simply Potatoes® is a widely recognized brand name in the retail world, being on the shelves of nine out of 10 supermarkets in America. In addition, the distinctive green graphics are extremely familiar to most people, and the name itself cleverly describes both the product and the benefit.

The current Northern Star® potatoes packaging will be replaced by new Simply Potatoes® packaging. The brand will continue to feature a full line of refrigerated potatoes from mashed to hash browns to cuts. Each of the varieties promises significant time and labor savings for operators, because the “hassle” of cleaning, inspecting, peeling, and slicing has all been done for them. In addition, not having to prep potatoes means operators can be creative with and menu a multitude of potato dishes their patrons will love.


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Michael Foods, Inc., based in Minnetonka, MN, is a multinational producer and distributor of food products to the foodservice, retail and food ingredient markets. Its principal products are value-added egg products, refrigerated potato products, cheese and other dairy products.

 
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