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SIMPLY POTATOES INTRODUCES "STEAMABLES" TO GROCERY STORES
The first line of refrigerated steam-in-bag potatoes for consumers.

MINNETONKA, Minn. (Jan. 23, 2012) – Simply Potatoes®, the No. 1 brand of refrigerated potatoes, today announces Steamables™, a fresh, never frozen, line of steam-in-the-bag varieties. Steamables™ are the first refrigerated steamable potato in the marketplace, offering a method of cooking that keeps in nutrients while maintaining a fresh potato taste. The products will be available in early 2012 and include Zesty Garlic Diced Russets, Rustic Italian Seasoned Russet Wedges and Ranch Seasoned Red Wedges.

“Steamables are part of Simply Potatoes ongoing commitment to provide consumers with fresh, high-quality side dish solutions that fit with consumers’ busy lifestyles,” said Jeff Twomey, product manager for Simply Potatoes. “The average family has potatoes with dinner at least once per week. Steamables involves no preparation and is ready to eat in five minutes.”

In addition to Steamables, Simply Potatoes is available nationwide in five mashed and nine cut varieties. For more information, please visit www.simplypotatoes.com/PR.


About Simply Potatoes: Simply Potatoes is No. 1 in the refrigerated, prepared potatoes category. Available in three Steamables, five mashed and nine cut varieties, Simply Potatoes is made from fresh potatoes and is never frozen, using only the highest quality ingredients. Simply Potatoes is proudly made by Crystal Farms, which also distributes: Crystal Farms Cheese, the third-largest U.S. brand in shreds, chunks and processed cheese; AllWhites, the No. 1 liquid egg whites; and Better’n Eggs, the second largest egg substitute brand in the country. Crystal Farms has been in the Upper Midwest since 1926.

 
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