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CRYSTAL FARMS® CHEESE ANNOUNCES FIRST-OF-ITS-KIND STAND-UP PACKAGING
New design delivers same amount of cheese while using 20% less packaging

MINNETONKA, MN - 30 APRIL 2012 – Crystal Farms®, the third-largest cheese company in the U.S., today announces new stand-up packaging for its 8-ounce shredded cheese line. The new pouch uses 20 percent less packaging but still contains the same two cups of cheese. Crystal Farms’ packaging technology produces the right size bag for the amount of cheese inside.

"Our new stand-up design allows consumers to set the bag upright when cooking, and saves space in the refrigerator,” said Hollie Schroeder, Marketing Manager for Crystal Farms Cheese. “I believe this is the biggest innovation in shredded cheese packaging since the zipper closure."

Schroeder added that research proved consumers like greater convenience with a bag that can sit upright while cooking. The stand-up pouch is more functional, easier to pour and features a new premium twin track zipper for better closing and improved freshness. Not only does Crystal Farms’ new bag serve consumers' need for greater convenience, the environmentally friendly design delivers the same two cups of cheese while using 20 percent less packaging.

In addition to the consumer benefits, the package facing has been reduced by 30 percent, allowing more items to fit on the retailer shelf. Further, the smaller packaging provides greater efficiency during transportation, saving significant fuel and shipping costs. Ultimately, this reduces the environmental footprint as Crystal Farms Cheese brings its stand-up bag to market.

Crystal Farms Stand Up Pouch

For more information on the new stand-up packaging or any Crystal Farms cheese product, please visit crystalfarmscheese.com/products.


About Crystal Farms: In business since 1926, Crystal Farms, a subsidiary of Michael Foods, Inc., currently distributes more than 80 million pounds of cheese, 36 million dozen of shell eggs and eight million pounds of butter nationwide every year. Crystal Farms also distributes: Simply Potatoes, the leader in refrigerated potatoes; AllWhites, the number-one liquid egg white; and Better ‘n Eggs, the second largest egg substitute brand in the country. Crystal Farms products consistently meet the highest standards for quality, taste and texture.

 
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