Media Center Stage

Michael Foods

New 16 ounce design delivers same amount of cheese with a smaller package

MINNETONKA, MN - 3 APRIL 2013 – Crystal Farms®, the third-largest cheese company in the U.S., announced the expansion of their new stand-up bag with larger 16-ounce shredded cheese offerings. The new innovative bag uses less packaging but still contains the same four cups of cheese.

“Research indicates that consumers really like the new design and feel good that the bag uses less packaging. At first glance, it may look like less cheese, but rest assured, it’s still the same amount of cheese as the traditional bag. We just made the package smaller,” said Hollie Schroeder, Product Manager for Crystal Farms Cheese.

The new stand-up bag makes it easier than ever for consumers to handle and store their favorite shredded cheeses. With its gusseted design, Crystal Farms’ bag is convenient and functional. Not only does it stand upright on the counter, reducing spills during meal preparation, it allows for easier pouring as well.

“Who doesn’t want greater convenience in their lives, particularly when it comes to meal preparation?” asked Schroder. “Our research shows that stand-up bags are just the kind of convenience consumers are craving. We believe this is the biggest innovation in shredded cheese packaging since the zipper closure.”

The new 16 oz cheeses available in a stand-up bag are:

  • Wisconsin Sharp Cheddar
  • Finely Shredded Cheddar
  • Cheddar
  • Marble Jack
  • Finely Shredded Mozzarella
  • Mozzarella
  • Finely Shredded Mexican Taco Blend
  • Mexican 4 Cheese Blend
  • Pizzeria

For more information on the new stand-up packaging or any Crystal Farms cheese product, please visit the Crystal Farms website.

About Crystal Farms: In business since 1926, Crystal Farms, a subsidiary of Michael Foods, Inc., currently distributes more than 80 million pounds of cheese, 36 million dozen shell eggs and eight million pounds of butter nationwide every year. Crystal Farms also distributes: Simply Potatoes, the leader in refrigerated potatoes; AllWhites, the number-one liquid egg white; and Better’n Eggs, the second largest egg substitute brand in the country. Crystal Farms products consistently meet the highest standards for quality, taste and texture.


Legal Terms of Use | Site Map | Contact Us
Michael Foods Blog Michael Foods on Twitter Michael Foods on Facebook Michael Foods on LinkedIn
© 2012-2013 Michael Foods, Inc.