Sweet Treats Take Restaurant Menus to the Next Level

For foodservice operators, sweet treats are a great way to boost both customer satisfaction and sales. Think about it—how often do you say you're too full, but still manage to squeeze in dessert? You're not alone. In fact, 63% of consumers say they had a dessert in the past day, which just shows how much people love their sweets.¹

Why Sweet Treats Are a Must-Have on Today’s Menus

Ask any guest for their standout dining memories, and there’s a good chance a dessert will be part of the story. People associate desserts with comfort and pleasure, which can create a lasting impression of your restaurant. In fact, 53% of consumers say they look forward to enjoying signature treats from specific spots—proof that a standout dessert can set you apart.² Additionally, 80% of foodservice operators agree that desserts can help boost check sizes.²

If you’re thinking about the added labor of offering desserts, don’t stress. Many successful foodservice operations rely on ready-to-use or speed-scratch products to create quick and delicious offerings.

Three Easy Ways to Sweeten Up Your Dessert Menu

1. Prioritize visual appeal: Desserts are perfect for sharing—not just with dining companions, but across social media. Instagrammable options can attract new customers and keep them coming back for more. Basil Infused Lemon Curd Shortbread Trifle served in clear jars can be a feast for the eyes and taste buds, ensuring your dessert menu doubles as a marketing tool.

2. Inspire Nostalgia: What could be sweeter than the good old days? Get playful with sprinkles, candy, cereal and other retro flavor combinations to delight diners.³ These Edible Cookie Dough Lollipops are a fun handheld treat that will appeal to customers of all ages.

3. Introduce novelty and seasonal elements: Nothing sparks interest like a little novelty. People love variety, and 48% of consumers say they look forward to seasonal or limited-time desserts.² By swapping ingredients or adding special toppings as limited-time-offerings, you can keep your desserts exciting and relevant. For example, consider serving Sweet Potato Mousse Cups as a seasonal special.

Create Indulgent and Memorable Diner Experiences

Desserts are a great way to offer an experience that customers will remember and talk about long after they’ve left your restaurant. By crafting desserts that are delicious, visually stunning and easy for your staff to execute, you’re setting your restaurant up for success.

Versatile ingredients from Michael Foods can make your dessert menu even sweeter. From ready-to-use products to exciting recipe ideas, we have the solutions you need to wow customers while streamlining operations.

Sources:

1 Trendspotting, Dessert Trends, Datassential, 2023

2 SNAP! Keynote, Desserts, Datassential, 2023

3 The World of Desserts, Datassential, 2025